by Sharon Chin, Texas Tower PR
Wow, yet another school year has gone by this quickly. Is everyone ready for the summer? We, at Texas Tower PR sure are! But before we wrap things up for the holidays, we would like to recap on the highlights and wonderful experiences we shared with Theatre Action Project this past year.
We have been involved with both fall 2011 and spring 2012 fundraisers, and it gave us a great opportunity to learn more about interacting with the media and especially pitching a story to various outlets. This spring, we are recruiting two new associates for the account, and through working with a nonprofit, they have learned the importance of gaining earned media, which is an essential skill any PR practitioner should have. We were also in charge of the live tweeting at the events, where we tweeted updates to other nonprofits and journalists. Keeping social media outlets active is important as it engages and interacts with our audience at a personal level, as Austin taught us in a previous post.
TAP has expressed their utmost appreciation for Tower at the Open House for its volunteers where we not only enjoyed ourselves, but were showered with prizes. It reminded us of the warm hospitality of the organization and we are motivated to continue providing the best service we can to TAP.
Apart from all the fun, we are absolutely grateful to have TAP as one of our oldest clients, and providing priceless experiences through the different generations of Tower. We are absolutely inspired by the work they have done in the community and cannot wait for the new school year to start with more partnerships.
And lastly, we sadly say goodbye to Emily (who will be moving on as director of Tower,) but we are thrilled to introduce Linda as the new account executive, and you will be hearing more from her this fall.
We wish everyone at TAP a wonderful summer and can’t wait to hear the wonderful stories at summer camp. We will see everyone back in the fall!