by Austin Malcolm, University of Texas Tower PR
To go into more detail about yesterday’s post on the importance of social media for Theater Action Project, today’s post will broaden the spectrum to the impact social media has over of all non-profit organizations. One of the strongest goals aimed for by non-profits is to achieve a great direct connection with its supporters and this is easily achieved through free and time-saving social media. While Facebook allows a non-profit to constantly react to a strong feed of information and questions from its supporters, Twitter allows the opposite by providing a constant stream of what the organization is doing. This was most recently demonstrated with Texas Tower PR Account Executive, Emily Watkins providing Theater Action Project followers with live twitter updates and chat during Big Hair Country Fair.
It’s a fun and informal way to connect with the ones who fuel the organization and as well as gain the attention of new supporters. With enough enthusiasm behind your social media posts, a large growth in followers can occur exponentially just by having one follower’s support show up for all of their friends to see.
In today’s world, social media is becoming crucial for all organizations and a must have for non-profits. Staying up to date with all social media platforms allows the organization to stay up to date with its supporters and the rest of the world.