Palm Connections approached TAP with an opportunity to share their stories of community-based involvement not only locally, but globally.
Palm Pre’s aim of the program is “to help people connect better and show them how a simple yet powerful mobile device can enable grassroots causes to achieve great things.”
TAP requested seven smart phones: five for staff members and two for the teaching artists. With the Palm Connection application, the staff was able to show how TAP makes a difference in the Austin community by sending tweets and updates to Facebook using their phones.
With the help of their new phones, the teaching artists were also able to take photos and videos that captured the work they do in the classrooms and then upload it immediately to TAP’s Facebook page.
By being part of the Palm Connection programs, TAP also gained access to a new audience of very encouraged and engaged fans. They are featured prominently across Palm’s social media outlets, namely its’ Facebook page and its’ Twitter feed.
There were no strings attached to this program, the staff had to simply keep an active online presence, which enabled them to connect with more people in the community. They were even allowed to use the phones for personal use.
“This application has really forced us to take a look at our social media platform, what can we improve, what is working and what isn’t” said Sarah Garza, former TAP VISTA. Sarah helped coordinate this opportunity for TAP.
Find out more about the Palm Facebook Application and follow video posts uploaded by Theatre Action Project here.
Are you a nonprofit that has benefited from the Palm Connections program? If so, we’d love to hear from you. Let us know how they have benefited your organization.