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Tweet Tweet! Creative Action Calling

by Mitch Harris, Community Relations Intern

I first had a taste of social media in 8th grade. I set up a very primitive blog that explored the deep issues of sleepovers, basketball games, and 13-year-old infatuation. However trivial, this bit of social media expanded my horizons and helped me learn there was a much bigger world out there.

Now I can hardly live without my social media in my everyday life. I use it to:

  • Get information,
  • Plan events,
  • Talk with friends,
  • and most importantly, to expand opportunities to reach out beyond myself.

I would never have heard of Creative Action without social media. Their events of Facebook, blog posts, and YouTube videos got me interested in what Creative Action was doing and inspired me to apply to work here.

Now I do the very thing that attracted me in the first place–social media.

I honestly believe that there is never a shortage of people wanting to get involved, there is just a disconnect in reaching them. It’s not about trying to get people to an event, but rather about meeting them where they are. It’s my job to do that

So I tweet at our 860+ Twitter followers to make sure they know what’s going on with us. I update our Facebook page so that our 1200+ fans can get involved with our future events. I upload photos to our Flickr so that everyone can see the hard, but totally fun work our teaching artists are doing.

Social media is our primary means of volunteer recruitment, so don’t be afraid to tweet us, write on our wall, or send us some photos. It would make our day.

Social Media and Non-Profit Organizations

by Austin Malcolm, University of Texas Tower PR

To go into more detail about yesterday’s post on the importance of social media for Theater Action Project, today’s post will broaden the spectrum to the impact social media has over of all non-profit organizations. One of the strongest goals aimed for by non-profits is to achieve a great direct connection with its supporters and this is easily achieved through free and time-saving social media. While Facebook allows a non-profit to constantly react to a strong feed of information and questions from its supporters, Twitter allows the opposite by providing a constant stream of what the organization is doing. This was most recently demonstrated with Texas Tower PR Account Executive, Emily Watkins providing Theater Action Project followers with live twitter updates and chat during Big Hair Country Fair.

It’s a fun and informal way to connect with the ones who fuel the organization and as well as gain the attention of new supporters. With enough enthusiasm behind your social media posts, a large growth in followers can occur exponentially just by having one follower’s support show up for all of their friends to see.

In today’s world, social media is becoming crucial for all organizations and a must have for non-profits. Staying up to date with all social media platforms allows the organization to stay up to date with its supporters and the rest of the world.

Palm Connection Program Helps TAP Connect to Community


Seven excited Theatre Action Project staff members recently received free Palm Pre Plus smart phones with $300 of Verizon prepaid service through the Palm Connections program.

Palm Connections approached TAP with an opportunity to share their stories of community-based involvement not only locally, but globally.

Palm Pre’s aim of the program is “to help people connect better and show them how a simple yet powerful mobile device can enable grassroots causes to achieve great things.”

TAP requested seven smart phones: five for staff members and two for the teaching artists. With the Palm Connection application, the staff was able to show how TAP makes a difference in the Austin community by sending tweets and updates to Facebook using their phones.

With the help of their new phones, the teaching artists were also able to take photos and videos that captured the work they do in the classrooms and then upload it immediately to TAP’s Facebook page.

By being part of the Palm Connection programs, TAP also gained access to a new audience of very encouraged and engaged fans. They are featured prominently across Palm’s social media outlets, namely its’ Facebook page and its’ Twitter feed.

There were no strings attached to this program, the staff had to simply keep an active online presence, which enabled them to connect with more people in the community. They were even allowed to use the phones for personal use.

“This application has really forced us to take a look at our social media platform, what can we improve, what is working and what isn’t” said Sarah Garza, former TAP VISTA. Sarah helped coordinate this opportunity for TAP.

Find out more about the Palm Facebook Application and follow video posts uploaded by Theatre Action Project here.

Are you a nonprofit that has benefited from the Palm Connections program? If so, we’d love to hear from you. Let us know how they have benefited your organization.

Written by:
Sharon Chin